Searching the Internet is dead (blame Google) - long live AI answers?
Thirty years ago, searching the Internet was more a case of finding a web site you knew about by looking for it in Yahoo! - then a manually curated hierarchical directory, with categories and sub-categories. Twenty years ago, the first decent search engines had appeared, led by Google (to 'Google' something became a verb), with minimal page furniture, no bloat, no adverts. Just search matches that were accurate and relevant, fed by a few keywords that you typed in. Yahoo's directories were still used by many, plus DMOZ, started by the people now behind the likes of the Firefox browser. Ten years ago, searching the Internet was still search-engine-driven, though with adverts and sponsored panels here and there. Monetisation was beginning to happen. The start of a slippery slope? In 2025, a simple Google search will now typically get you a full page of 'sponsored results', made to look exactly like search results and thus capturing most peoples' clicks. To those w...